Modern companies with smart marketing teams know their markets
They don't need big advertising agencies to engage their customers
They know their clients demand a broad spectrum of quality content
But, most don't have the resources, technology or specialised capability
We do..
Creating engaging digital storytelling for advertising is what we do
We have diverse genius in all things visual, audio and digitally creative
With the resources of four companies, under one quality framework
To deliver projects in 26 countries, 24 hours a day, 7 days a week
And save the overhead cost.

The Group.

FOUR COMPANIES. ONE OBJECTIVE

The Ripple Group is four highly skills diverse companies tightly integrated within a single quality managed framework to achieve one objective;  Client Success.  Our unique culture of technical excellence, results imperative, and operating flexibility extends across the group from end-to-end so that the transparency and experience our clients receive from any one end of our group is exactly the same at the other.

MOTION

RIPPLE STUDIOS PTY LTD

CINEMATOGRAPHY, PHOTOGRAPHY, DIGITAL EDITING & ANIMATION

Ripple Studios is a full service film production company providing story writing, scripting, design, cinematography, editing and post production services to a wide range of clients. The company was forged in 2008 through the union of its cornerstone film making reputation with specialised animation and visual effect capabilities. The studio's portfolio extends across advertising, events, communication, education, research and documentary development.

DIGITAL

GLASS DIGITAL PTY LTD

DIGITAL CREATIVE, GRAPHIC ART, ANALYTICS & CONCEPT CREATION

Glass Digital is a digital production agency with a reputation for setting benchmarks in creative strategies that fuse consumer analysis with outstanding digital design. Glass brings global insights, locally, for results oriented campaigns across online, mobile, display and print media platforms. From the core of its multi-discipline team Glass merges data, creativity and technology in a scalable workflow where creative ideas are translated into an unlimited array of digital media.

AUDIO

STUDIO RIPPLE PTY LTD

MUSIC SCORE, EFFECTS, VOICE OVER, RADIO & AUDIO ENGINEERING

Studio Ripple is a wholly owned, independent sound engineering studio offering creative music composition, audio compositing, recording, mixing and mastering services. With over 16 years experience their musicians and sound technicians are renown specialists in acoustic design. They work closely with producers and publishers, bands, songwriters and instrumentalists to provide audio solutions and voice localisation for commercial music, film, advertising and events.

C PLAN

STRATEGY EIGHT PTY LTD

CAMPAIGN DELIVERY, BUSINESS & PROGRAMME MANAGEMENT

Strategy 8 is a uniquely prepared marketing and business consultancy company with a standing for helping businesses achieve exponential growth and profitability through a combination of strategic marketing initiatives and business performance re-engineering. Strategy 8 carries the experience of executive leadership with some of the largest brands as well as consultative and project management experience with businesses across the world.

Diversified.

DIGITAL ART OF STRATEGY

Today brand loyalty is maintained with consistent, high-resolution storyline content across a diverse set of digital, print and communication platforms. Accordingly, our clients also strategically diversify their marketing and advertising content in a broad range of modern visual and kinaesthetic platforms*. But most don’t have the resources, technology or specialised capability. We do. We’ve invested in the diversification of our capability to deliver the broadest-ever range of content to feed the attention of our clients customers and, as importantly, to consistently deliver the same engaging brand experience across these platforms.

82%

VIDEO / TV / CINEMA

62%

TRADITIONAL MEDIA

55%

SOCIAL MEDIA

43%

PRINT MAGAZINES

34%

CREATIVE CAMPAIGNS

30%

SHOWCASE STUDIES

28%

LIVE EVENTS

23%

MOBILE / WEB

*Our client base strategic content diversification.

MORE

Resourced.

WHAT STOPS COMPANY INNOVATION DEAD?

Creative resourcing is regarded as the biggest barrier to innovation in marketing, PR, communication and advertising. As the modern audience becomes more hungry for high-quality unique story telling content,  the biggest challenge is enabling a broad spectrum of specialised creative talent.

Lack of Specialised Creative Capability (56%)
Lack of Resource Availability (44%)
Governance, Conflict and Review Cycles (43%)
Lack of Clear Objective (41%)
Misaligned intention between Agency & Client (23%)
Regulatory Environment (20%)
Risk Aversion (17%)
The Economy (9%)

Businesses understand the purpose of their campaign initiatives better than anyone, but often lack the innovation and creative wherewithal to define and deliver the scope of content required to achieve the outcome. Similarly, Agencies typically rely on their account managers to lead creative ideas.  But account managers goaled with guiding client relationships and internal processes often lack the qualities of insight, risk taking, knowledge of creative tools and creative ingenuity.

This is our core strength.  We continue to invest in the specialists, technology and process to deliver the broadest spectrum of creative innovation, so you don’t have to.

ATTITUDES OF INNOVATION DEFINE LEADERSHIP.  

Calculated.

ALGORITHM OF CREATIVITY

We were forged from the cornerstones of two diametrically opposed strokes: creative talent and outcome driven business.  It’s no accident these diverse cultures came together to offer amongst the broadest creative capability in the industry, in a way specifically measured to achieve our clients business objectives.   Our brands reflects this measurable pulse.

Show you the money.

We fix this problem every day;  creative campaigns for the sake of creativity that fail to deliver performance goals. Good performance modelling starts with a baseline and realistic performance goals. We use advanced Market Performance Modelling (MPM) to measure market data cross-section performance, validated by survey and trend analysis, and remodelled using simulated market mixing – all before the creativity begins.

Dynamic dashboards.

Despite the definitive importance of marketing ROI it can be challenging to measure and manage.  Establishing realistic marketing goals and maintaining targeted  returns on a marketing investment is made more complex for a number of reasons, including:

Campaign cross-influence; Often marking teams launch a variety of campaigns simultaneously, many of which have cross-business interdependencies, making it harder to break down which elements deliver performance returns on specific business and campaign objectives.

Controlling cause and effect;   The digital world can create ‘viral’ opportunities, where response to marketing campaigns can spontaneously evolve.  This is great for improving connections but can cause challenges in monitoring and measuring the impact of campaign design and messaging.

Dynamic response;   To model all possible outcomes is a misnomer.  Often campaigns expose unforeseen opportunities, or require ‘tweaking’ to achieve market resonation.  Marketing teams nimble enough to respond to these dynamics are the most successful, but this in turn makes it harder to measure intended and expanded results over investments.

Over time we’ve learned the best way to address these challenges is to use a broad cross-section of live feed data sets to build KPI’s and measurable metrics which can be monitored in real-time.  Our dynamic dashboards therefore form an important part of this algorithm.

Marketing Dashboard

Controlled.

CULTURED WAY POINTS FOR QUALITY

The guiding principal that underpins the culture of the group is our clients experience. While our core process for ensuring the business outcome involves truly understanding the market, engaging the market through highly creative content concepts, and managing it to defined success – it does not make up the whole of the experience:

Four part makes it whole.

While the strength of our group is inherently the difference of our people, skills, technology and experience, the handshake and commitment at one end of the group is exactly the same at the other. We each share the same attributes of listening, actioning, being flexible and committed. We’re integrated, dynamic, transparent and highly communicative. But, above all we’re all inseparably driven by your success being our success.

Each project may transcend one or all of our companies, but so to does our commitment to your success. Our process is bound by standards of quality and excellence, with each step in the process being governed within our PMI Certified project management platform to ensure there is no deviation from the plan or objective. And irrespective of our scale, the person assigned the process owns the whole process.

Contact.

MAIN SWITCHBOARD

Ω: +61 2 9484 0011
∇:  info@ripple.group

FILM, PHOTO & TELEVISION

Ripple Studios Pty Ltd

CREATIVE & DIGITAL

Glass Digital Pty Ltd

MUSIC & SOUND ENGINEERING

Studio Ripple Pty Ltd

CONSULT & MANAGE

Strategy Eight Pty Ltd