The world has changed. The brand battle is now fought and won on more platforms than ever before, including TV, cinema and online advertising. Getting your message heard in this world of pull-type strategies – where rich interactive content is demanded by increasingly younger, savvier audiences – is a priority.
Content exists in a never-ending cycle where brands require a perpetual strategy. This need for content, in addition to advances in technology and constant adjustments to the system, makes it difficult for traditional marketing teams and agencies to know it all. This is where Ripple comes in.
Ripple Group works exclusively with advertising agencies, marketing departments and publishers to supply a flow of content that is pushed to the right audience at the right time. It is our job to stay abreast of advances in platforms and technology so you don’t need to.
Inert brands lose favour (and followers) quickly, so it’s important to get your content and your message moving. When it comes to TV, cinema and online advertising, here’s how Ripple can help.