MEDIA AND PUBLIC RELATIONS MANAGEMENT
Nevaria Resources Limited
Mining commerce today is ingrained in the global network, where fast moving communication can change investor perception and company liquidity – before the market even opens. Preventative Disaster Communication planning for a mines damage control and mitigation is more crucial today than ever before.
Reflecting the consequential public and investor interest and concern, the brief for Ripple Group’s Media Disaster Management team was to develop a pre-emptive media communication strategy which extensively addresses the possibility of a rapid on-set disaster; to significantly control how and what the public learns about, and how it perceives the companies management of such a disaster.
Our unique approach involves pre-visual media and pro-active public relations management to shift the balance of risk emphasis from post-disaster response to pre-disaster preparatory and damage mitigating communication initiatives.
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